Knowing Customers Better: An Experimentation of Twit Marketing in the e-Commerce Industry

Authors

  • Hamad Al Turki Al Imam Mohammad ibn Saud Islamic University (IMSIU)
  • Ayham Fayyoumi Al Imam Mohammad ibn Saud Islamic University (IMSIU)

DOI:

https://doi.org/10.3991/ijac.v7i2.3867

Keywords:

Twit Marketing, e-Marketing, e-Commerce, Organizational Learning

Abstract


Internet gives incredible opportunities for companies to learn about their consumers and provides different channels for marketing. Otlobli.com website (an e-commerce company established in Saudi Arabia), uses different channels, such as: Google AdWords, newspaper website banners, official thread on a famous online forum and, Twitter. A marketing tool has been developed to enhance the effectiveness of marketing on Twitter. This research investigates the impact of the developed system. Website access from these various channels was examined, in addition to the number of visitors who have completed an order. Results showed that the tool caused around 49% increase in the number of visits from Twitter, and comparatively, a good percentage of them completed an order.

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Published

2014-06-08

How to Cite

Al Turki, H., & Fayyoumi, A. (2014). Knowing Customers Better: An Experimentation of Twit Marketing in the e-Commerce Industry. International Journal of Advanced Corporate Learning (iJAC), 7(2), pp. 26–29. https://doi.org/10.3991/ijac.v7i2.3867

Issue

Section

Short Papers