Influencing Factors of University Students’ Use of Social Network Sites: An Empirical Analysis in China

Liqiong Liu, Liyi Zhang, Pinghao Ye, Qihua Liu

Abstract


This paper explores the influencing factors of Chinese university students in accepting and using social networking sites (SNS) to propose measures and recommendations that can guide and help these students correctly use SNS. In addition, this paper aims to provide theoretical support in increasing user loyalty for the SNS service providers and attract new users. The correlation and multiple regression analyses showed that perceived value, enjoyment, and influence positively influence the intention of individuals to use SNS.

Keywords


Social Networking; user behavior;Case studies

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Copyright (c) 2018 Liqiong Liu, Liyi Zhang, pinghao ye, qihua liu


International Journal of Emerging Technologies in Learning. ISSN: 1863-0383
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