KOUMPIS, Adamantios. The Missing Link: How Lack of Branding Can Drive to Failures in e-Business and e-Commerce Ventures. International Journal of Advanced Corporate Learning (iJAC), [S. l.], v. 7, n. 2, p. pp. 32–36, 2014. DOI: 10.3991/ijac.v7i2.3902. Disponível em: https://online-journals.org/index.php/i-jac/article/view/3902. Acesso em: 6 may. 2024.