TY - JOUR AU - Zhang, Liang AU - Wu, Yi AU - Qian, XueSheng AU - Lv, Ping AU - Zhou, Xue PY - 2019/09/16 Y2 - 2024/03/29 TI - Analysis on WeChat-Based Blended Learning in Network Marketing Course JF - International Journal of Emerging Technologies in Learning (iJET) JA - Int. J. Emerg. Technol. Learn. VL - 14 IS - 17 SE - Papers DO - 10.3991/ijet.v14i17.11277 UR - https://online-journals.org/index.php/i-jet/article/view/11277 SP - pp. 86-101 AB - Blended learning is an information-based teaching method. This method is applied in network marketing course and verifying its teaching effect is a problem worthy of research. By combining blended learning-related theories, student features, and course requirements, a WeChat-based blended learning pattern applicable to network marketing course was proposed in this study. A teaching design of WeChat-based blended learning was created, followed by a teaching experiment. Quantitative analysis was used to verify the teaching results of the experimental and control classes. Results demonstrate that the learning effect of experimental class adopting WeChat-based blended learning is superior to that of the control class adopting traditional teaching method. WeChat-based blended learning lengthens extracurricular learning time, enhances students’ learning interest, and increases the opportunity of student–teacher exchange. This study provides references for developing WeChat-based hybrid learning. ER -