Antecedents That Influence the Intention to Use the Uber Mobile Application: Customer Perspectives in South Africa

Authors

  • Eugine Tafadzwa Maziriri Univeristy of the Witwatersrand https://orcid.org/0000-0002-8047-4702
  • Miston Mapuranga The Da Vinci Institute for Technology Management,
  • Justice Mushwana Regenesys Business School, Johannesburg, South Africa
  • Nkosivile Welcome Madinga University of Cape Town

DOI:

https://doi.org/10.3991/ijim.v14i08.10632

Keywords:

perceived convenience, facilitation conditions, social influence, price value on the intention to the use an Uber application

Abstract


In today’s postmodern era, there is phenomenal growth in the use of smartphones, GPS as well as Internet. This has given a rise to a revolution in the business world and the revolution is focused on conducting business on the move usually by mobile commerce applications. The study sought to determine the impact of perceived convenience, facilitation conditions, social influence and price value on the intention to the use an Uber application.  A quantitative methodology was utilised and the research concentrated specifically on consumers, located in the Johannesburg area and using of a non-probability convenience sample. A self-administered questionnaire was designed based on the scales used in previous studies. The statistical data analysis procedures utilised for the quantitative study were descriptive statistics, correlation analysis, reliability analysis, structural equation modelling approach by means of the partial least squares structural equation modelling approach. The hypotheses testing results revealed that the intention to use an Uber application was influenced significantly and positively by perceived convenience, facilitation conditions, social influence and price value.  The study authenticates those factors such as perceived convenience, facilitating conditions, social influence and price value are instrumental in stimulating the intention to use the Uber application. Lastly, based on the findings of this study, limitations were discussed along with the recommendations and concluding remarks.

Author Biographies

Eugine Tafadzwa Maziriri, Univeristy of the Witwatersrand

School of Economic and Business Sciences

Miston Mapuranga, The Da Vinci Institute for Technology Management,

School of Managerial Leadership

Justice Mushwana, Regenesys Business School, Johannesburg, South Africa

MBA Graduate

Nkosivile Welcome Madinga, University of Cape Town

Department of Marketing

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Published

2020-05-20

How to Cite

Maziriri, E. T., Mapuranga, M., Mushwana, J., & Madinga, N. W. (2020). Antecedents That Influence the Intention to Use the Uber Mobile Application: Customer Perspectives in South Africa. International Journal of Interactive Mobile Technologies (iJIM), 14(08), pp. 76–96. https://doi.org/10.3991/ijim.v14i08.10632

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Section

Papers