Undergraduate Studentsâ?? Adoption of Website-service Quality by Applying the Unified Theory of Acceptance and Use of Technology (UTAUT) in Jordan

Authors

  • Mohammed-Issa Riad Jaradat Al al-Bayt University
  • Marie Banikhaled Al al-Bayt University

DOI:

https://doi.org/10.3991/ijim.v7i3.2482

Keywords:

The Unified Theory of Acceptance and Use of Technology (UTAUT), Website-Service Quality, Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI) and Facilitating Condition (FC).

Abstract


Websites design and quality becomes a critical success factor especially for Electronic University (E-University) and/or Mobile University (M-University) as a part of E-Government and/or M-Government; because websites are the main interface between the universities and its students and stakeholders. This study presents factors that affect undergraduate studentsâ?? adoption of website-service quality by applying the Unified Theory of Acceptance and Use of Technology (UTAUT) in Jordan. The proposed model was empirically tested using data collected from a survey containing 24 questions. Out of the 450 questionnaires that were randomly distributed, 422 were returned (93.8%). The structural equation modeling technique (SEM), by using the WarpPLS 3.0 software, was used to evaluate the causal model. Results show that student adoption and use of university website services can be predicted from the studentsâ?? behavioral intentions, which are affected significantly by performance expectancy and effort expectancy. The results show that social influence, website quality, and facilitating conditions have no direct significant effect on behavioral intention to use university website services even they have a medium grand mean for the scores of responses statements. Finally, as an ultimate aspiration, it was found that there is a direct effect between behavioral intention and actual behavioral to use university website services. Furthermore, the authors hope that understanding the underlying assumptions and theoretical constructs through the use of the UTAUT will assist developers in building, developing and maintaining a university website.

Author Biographies

Mohammed-Issa Riad Jaradat, Al al-Bayt University

assistant professor in the department of Information Systems/Management Information Systems in the Faculty of Prince Hussein Bin Abdullah for Information Technology.

Marie Banikhaled, Al al-Bayt University

Department of Business Administration -Faculty of Business & Finance.

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Published

2013-06-26

How to Cite

Jaradat, M.-I. R., & Banikhaled, M. (2013). Undergraduate Studentsâ?? Adoption of Website-service Quality by Applying the Unified Theory of Acceptance and Use of Technology (UTAUT) in Jordan. International Journal of Interactive Mobile Technologies (iJIM), 7(3), pp. 22–29. https://doi.org/10.3991/ijim.v7i3.2482

Issue

Vol. 7 No. 3 (2013)

Section

Papers

License

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