TY - JOUR AU - Scherr, Simon André AU - Polst, Svenja AU - Müller, Lisa AU - Holl, Konstantin AU - Elberzhager, Frank PY - 2019/02/22 Y2 - 2024/03/29 TI - The Perception of Emojis for Analyzing App Feedback JF - International Journal of Interactive Mobile Technologies (iJIM) JA - Int. J. Interact. Mob. Technol. VL - 13 IS - 02 SE - Papers DO - 10.3991/ijim.v13i02.8492 UR - https://online-journals.org/index.php/i-jim/article/view/8492 SP - pp. 19-36 AB - <p class="0abstract"><span lang="EN-US">When analyzing textual user feedback, the challenge today is that automation is only possible in a non-satisfactory way due to the limitations of understanding natural language. However, manual evaluation is not possible for products with a large amount of user feedback, as this is neither efficient nor effective. Internet texts are full of emojis. Emojis tell how a user feels about certain aspects of a product. We conducted a survey on the perception of emojis and used the results from 107 participants. The core result is that people perceive emojis in a very homogenous way regarding their sentiments and the emotions they represent This means that emojis give us a tool for analyzing the users’ perspectives on a product by looking at the emojis contained in their feedback. </span></p> ER -