Aljohani, N. 2023. Utilization of Data Science Analytics on Mobile Commerce Applications Marketing Strategies: An Example of the Influence of Personalized Offers on the Usage Intentions of Saudi Consumers. International Journal of Interactive Mobile Technologies (iJIM). 17, 20 (Nov. 2023), pp. 76–91. DOI:https://doi.org/10.3991/ijim.v17i20.43455.