Tai, C.H. and Mumtaz Aini Alivi 2025. Reinventing Trust: Traditional Media Credibility and Audience Engagement in the Mobile-First Era. International Journal of Interactive Mobile Technologies (iJIM). 19, 15 (Aug. 2025), pp. 81–96. DOI:https://doi.org/10.3991/ijim.v19i15.55685.