Maisarah Hamizan, Noor Hidayah Abu, Mohd Fitri Mansor, & Mohd Azian Zaidi. (2023). An Analysis of the Effect of Price and Quality on Customer Buying Patterns: An Empirical Study of iPhone Buyers. International Journal of Interactive Mobile Technologies (iJIM), 17(18), pp. 118–128. https://doi.org/10.3991/ijim.v17i18.42917