Thongsri, N., Sontikun, Y., & Khuntong, N. (2026). Exploring Behavioral Patterns of Generative AI Usage in Higher Education: A Data-Driven Segmentation Approach. International Journal of Interactive Mobile Technologies (iJIM), 20(16), pp. 38–49. https://doi.org/10.3991/ijim.v20i16.62393