Marín, G. J., Marcos, P. S., Medina, I. G., & Farias Coelho, P. M. (2020). How Big Data Collected Via Point of Sale Devices in Textile Stores in Spain Resulted in Effective Online Advertising Targeting. International Journal of Interactive Mobile Technologies (iJIM), 14(13), pp. 65–77. https://doi.org/10.3991/ijim.v14i13.14359