ALJOHANI, Nasser. Utilization of Data Science Analytics on Mobile Commerce Applications Marketing Strategies: An Example of the Influence of Personalized Offers on the Usage Intentions of Saudi Consumers. International Journal of Interactive Mobile Technologies (iJIM), [S. l.], v. 17, n. 20, p. pp. 76–91, 2023. DOI: 10.3991/ijim.v17i20.43455. Disponível em: https://online-journals.org/index.php/i-jim/article/view/43455. Acesso em: 18 jul. 2024.