SUHAIMI MOHD YUSOF, Muhammad; HOTA, Sweta Leena; ATALAY ŞIMŞEK, Sidar; CHAMPATIRAY, Manisha Yagyaseni. The Role of Smart-Phone Based Interactive Technology in Marketing. International Journal of Interactive Mobile Technologies (iJIM), [S. l.], v. 19, n. 14, p. pp. 20–32, 2025. DOI: 10.3991/ijim.v19i14.56857. Disponível em: https://online-journals.org/index.php/i-jim/article/view/56857. Acesso em: 21 may. 2026.