THONGSRI, Nattaporn; SONTIKUN, Yaowaphan; KHUNTONG, Nattorn. Exploring Behavioral Patterns of Generative AI Usage in Higher Education: A Data-Driven Segmentation Approach. International Journal of Interactive Mobile Technologies (iJIM), [S. l.], v. 20, n. 16, p. pp. 38–49, 2026. DOI: 10.3991/ijim.v20i16.62393. Disponível em: https://online-journals.org/index.php/i-jim/article/view/62393. Acesso em: 21 aug. 2026.