RAUTELA, Sonica. Social Media for New Product Launch: A Study of Social Media Platforms Across the RACE Planning Framework. International Journal of Interactive Mobile Technologies (iJIM), [S. l.], v. 15, n. 05, p. pp. 187–204, 2021. DOI: 10.3991/ijim.v15i05.18147. Disponível em: https://online-journals.org/index.php/i-jim/article/view/18147. Acesso em: 19 mar. 2024.