Jaafar, Nor Safura, and Nasreen Khan. “Impact of Digital Marketing Innovation in Competitive Event Industry During Covid-19: Evidence from Malaysia and The United States”. International Journal of Interactive Mobile Technologies (iJIM) 16, no. 09 (May 10, 2022): pp. 130–145. Accessed March 28, 2024. https://online-journals.org/index.php/i-jim/article/view/27915.