MATLOOB, Afsha; DAS, Ananya; HOTA, Sweta Leena; CLEMENT, Sunday. Tech-Driven Sensory Marketing: Integrating AR/VR, IoT, and OVR to Decode Consumer Emotions. International Journal of Online and Biomedical Engineering (iJOE), [S. l.], v. 22, n. 06, p. pp. 23–38, 2026. DOI: 10.3991/ijoe.v22i06.61539. Disponível em: https://online-journals.org/index.php/i-joe/article/view/61539. Acesso em: 21 jun. 2026.