A Study of Farmers’ Digital Literacy on Their Entrepreneurial Income Based on Hierarchical Multiple Linear Regression

Abstract

This study focuses on the role of farmers’ digital literacy on their entrepreneurial income. Through household interviews and questionnaire distribution, data from 130 farmers in Jianggu Town, Sihui City, Zhaoqing are obtained. On this basis, farmers’ digital literacy is categorized into five dimensions, and the effect of each dimension on farmers’ entrepreneurial income is empirically tested by means of hierarchical regression analysis. The results show that “the dependence on smartphone and internet,” “the level of digital access,” “digital information literacy,” and “digital creation literacy” can all significantly affect the income level of entrepreneurial farmers. Based on this understanding, this paper puts forward three policy recommendations: to formulate a practical digital literacy cultivation plan; to establish a unified digital aggregation platform; and to popularize digitalization and informatization through multiple channels.