ZHANG, Wenyi; TIAN, Ying. How Does the Congruence of Customer Brand Memory and Nostalgia Proneness Affect Customer-Based Brand Equity: Consequences in the Chinese Time-Honored Brands Context. IETI Transactions on Data Analysis and Forecasting (iTDAF), [S. l.], v. 1, n. 3, p. pp. 61–74, 2023. DOI: 10.3991/itdaf.v1i3.43135. Disponível em: https://online-journals.org/index.php/iTDAF/article/view/43135. Acesso em: 4 dec. 2024.