Zhang, Wenyi, and Ying Tian. 2023. “How Does the Congruence of Customer Brand Memory and Nostalgia Proneness Affect Customer-Based Brand Equity: Consequences in the Chinese Time-Honored Brands Context”. IETI Transactions on Data Analysis and Forecasting (iTDAF) 1 (3):pp. 61-74. https://doi.org/10.3991/itdaf.v1i3.43135.