Zhang W, Tian Y. How Does the Congruence of Customer Brand Memory and Nostalgia Proneness Affect Customer-Based Brand Equity: Consequences in the Chinese Time-Honored Brands Context. IETI Trans. Data Anal. Forecast. [Internet]. 2023 Nov. 14 [cited 2024 Jul. 18];1(3):pp. 61-74. Available from: https://online-journals.org/index.php/iTDAF/article/view/43135