Advertising Arrangements: An Attempt in Improving the Visual Quality of Urban Areas


  • Endy Marlina Universitas Teknologi Yogyakarta
  • Punto Wijayanto Universitas Teknologi Yogyakarta
  • Dita Ayu Rani Universitas Teknologi Yogyakarta
  • Desrina Ratriningsih Universitas Teknologi Yogyakarta
  • Tutut Herawan University of Malaya



Advertisement plays a role to create an effective communication among societies and urban environment. Its existence has enabled urban society to access information. In the very dynamic era of Yogyakarta society today, advertisement undeniably has been becoming one of the essential components in modern urban landscape. However, inaccuracy of advertisement design conversely can emerge inconvenience and interruption for society. Again it can also lead to the decline of the urban visual quality. Advertisement regulation in Yogyakarta, therefore, is required. In this paper, a study on advertisement regulation in Yogyakarta is conducted using a descriptive-qualitative approach based on the analysis on the communication aspect and spatial aspect. The results are used in recommending for the advertisement regulation based on three criteria: aesthetics, ethics, and safety. Aesthetics is in consideration of cultural values suitable in Yogyakarta (Local Regulation of Special District of Yogyakarta (DIY) No.4/2011) and visual consideration (American Society of Landscape Architects, 1979). Meanwhile, ethics is in accordance with Government Regulation 109/2012 and Law No. 11 Year 2010 and safety, in turn, is in accordance with Government Regulations No. 34 year 2006 and Regulations on Building No. 28 Year 2002.

Author Biography

Tutut Herawan, University of Malaya

TUTUT HERAWAN received PhD degree in computer science in 2010 from Universiti Tun Hussein Onn Malaysia. He is currently a senior lecturer at Department of Information System, University of Malaya. His research area includes rough and soft set theory, DMKDD, and decision support in information system. He has successfully co-supervised two PhD students and published more than 170 articles in various international journals and conference proceedings. He is an editorial board and act as a reviewer for various journals. He has also served as a program committee member and co-organizer for numerous international conferences/workshops.




How to Cite

Marlina, E., Wijayanto, P., Rani, D. A., Ratriningsih, D., & Herawan, T. (2014). Advertising Arrangements: An Attempt in Improving the Visual Quality of Urban Areas. International Journal of Recent Contributions from Engineering, Science & IT (iJES), 2(4), pp. 16–27.