Managing the Process of Segmentation on the Mobile Phone Subscribers

Authors

  • Rodrigue Carlos Nana Mbinkeu National Advanced School of Engineering, University of Yaounde I
  • Domenico Beneventano University of Modena

DOI:

https://doi.org/10.3991/ijes.v3i2.4491

Abstract


Most telecommunications providers possess a remarkable amount of data about their subscribers.The knowledge that we would discover in the database of telecommunications providers is vital to understanding the behavior of subscribers. We talk about subscribers segmentation. The segmentation will identify and select the subscribers most likely to respond favorably to offers. Our paper proposes a set of techniques to analyze and design tools that manages the process of data acquisition, data cleaning and selection of the segmentation algorithm.

Author Biographies

Rodrigue Carlos Nana Mbinkeu, National Advanced School of Engineering, University of Yaounde I

Department of Computer Sciences, Senior Lecturer

Domenico Beneventano, University of Modena

Associate Professor

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Published

2015-05-12

How to Cite

Nana Mbinkeu, R. C., & Beneventano, D. (2015). Managing the Process of Segmentation on the Mobile Phone Subscribers. International Journal of Recent Contributions from Engineering, Science & IT (iJES), 3(2), pp. 32–34. https://doi.org/10.3991/ijes.v3i2.4491

Issue

Vol. 3 No. 2 (2015)

Section

Short Papers

License

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