Collaborative Cassava-Chip Supply Chain Mobile Application in Thailand


  • Thanika Chintanapunt Chulalongkorn University
  • Rath Pichyangkura Chulalongkorn University



Cassava-chip collaboration, Collaborative Supply Chain, Agriculture mobile application


Cassava-chip is considered one of Thailand’s most important economic crops and Thailand is the world’s largest cassava products exporter. Thai government is prioritizing the cassava production in their “Mega farm” strategy in support of agricultural economic and collaboration between farmer, public and private sectors. The collaborative model is an integrated supply chain that manages the multiple stakeholders. Moreover, implementing the collaborative supply chain (CSC) has improve overall performance of the entire supply chain. The study aims to review existing literature on collaborative model and critical success factors in the agriculture supply chain context during 2008-2018 and the 20-year agriculture and cooperatives strategy (2017-2036). The six key collaborative success factors are identified: Business Management, Information Technology, Value Added Process, SC Relationship, Top Management Commitment, Partnership, Service Quality, Process, Resource Capability, Environment Uncertainties, Customer Satisfaction. The hypothesis will be tested by the linear regression analysis and develop the prototype of CSC mobile application to create the collaboration in cassava chip industry. Then, the result will be embedded into mobile application. The application will later be used to provide more appropriate third-party system to enhance the collaborative cassava chip supply chain in Thailand. The result shows that all components are supported by the hypothesis and user acceptance test.

Author Biographies

Thanika Chintanapunt, Chulalongkorn University

Thanika Chintanapunt is a doctoral student at Technopreneurship and Innovation Management program, Graduate School, Chulalongkorn University, Thailand

Rath Pichyangkura, Chulalongkorn University

Rath Pichyangkura is Assistant Professor at the Department of Biochemistry, Faculty of Science, Chulalongkorn University, Thailand.




How to Cite

Chintanapunt, T., & Pichyangkura, R. (2020). Collaborative Cassava-Chip Supply Chain Mobile Application in Thailand. International Journal of Interactive Mobile Technologies (iJIM), 14(01), pp. 48–61.