Culturicon Design Model for Social Mobile Application

Mohd Zhafri Mohd Zukhi, Azham Hussain, Husniza Husni


The usage of emoticon in computer-mediated communication has been growing rapidly among users, especially in social media. Emoticon has been used to express feelings, emotions, gestures, actions and places. Despite the growing number of emoticon users around the world, study on the cultural elements of the emoticon is still lacking. This research aims to propose a model for the development of Culturicon, which is Cultural-Based Emoticon. In doing so, a verification process must be done to the proposed model to ensure that the model is well verified. Expert review method was used for the verification method. Experts from the field of Human-Computer Interaction, User Experience and cultural study especially the academicians were chosen. In addition, application developer and graphic designer also were chosen as expert from the industry. The experts were approached by email and performed the verification by answering online questionnaire provided. The result obtained from these experts were analyzed and amendment were made based from the comments and suggestions. Results showed that 91% experts agreed the connections and flows of all components in the proposed model are logical and readable. Expert verification is important to ensure that the model is being develop correctly. By having this model, it can aid designer and developer in designing meaningful and effective Culturicon.


emoticon;culture;expert review;human-computer interaction

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International Journal of Interactive Mobile Technologies (iJIM) – eISSN: 1865-7923
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