Assessment of the Impact of Cloud Technologies on Social Life in the Era of Digitalization

Abstract

Due to the expansion of new digital trends in the strategic development of territorial units, it became necessary to structure the socio-economic effects from the introduction of innovative technologies grounded on cloud computing. Realized the identification of cloud technologies impact on the social life in the era of digitalization, an online conference was held between representatives of government, business, science, and education of the Republics of Karelia, Komi, Adygea, Dagestan, Ingushetia, Kalmykia, Karachay-Cherkessia, Krasnodar Krai and Stavropol Krai (Russian Federation). In the context of innovative possibilities of platform economy, in discussion were identified the key effects of the cloud solutions implementation in the Russian Federation regions development prospect strategy. Namely, development of social and human capital, improvement of the quality and standard of living in a region, improvement of social interaction, development of social constructivism, economic potential, and competitiveness of social capital. It has been reported that the positive social effects of cloud technologies at the level of a territorial unit are achieved by increasing digital literacy of the population and opening up new opportunities and platforms for social interaction and constructivism; providing the population with convenient services and open data for participation in active social, economic and political life. Cloud technologies help to form a digital educational environment, modernize educational programs for the preparation of high-quality labor resources, develop digital infrastructure of individual settlements, create user content to preserve socio-cultural identity, and popularize a region in the global information space. Revealed that the possibilities of cloud technologies increase the population quality of living and ensure the growth of the efficiency and productivity indicators of labor resources. The listed above are achieved by expanding the marketing capabilities of business structures, providing them with new business models and digital services; optimization of resource management, digitization of business processes, and platform organization of labor. The capabilities of cloud solutions allow for the formation of flexible and effective interregional and international cooperation in a region, having a positive impact on regional economy and social capital development.