Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia

Authors

  • Nabil Mohemmed Al-Hazmi

DOI:

https://doi.org/10.3991/ijim.v15i20.23743

Keywords:

Social Networks Apps, Mobile, Tourism Marketing, Tourism organization

Abstract


This study aimed at investigating the role of social networks apps in tourism marketing for travel and tourism organizations in Al-Kharj City, Kingdom of Saudi Arabia. The study used the descriptive and analytical approach to achieve its objectives and test its hypothesis. The study found that social networks apps play a vital role in marketing the tourism product in Al-Kharj City as well as communicating effectively and cheaply with the customers. The study recommended nominating and training some workers in tourism organizations to deal with social media networks and design websites and applications for these organizations.

Author Biography

Nabil Mohemmed Al-Hazmi

Marketing

Downloads

Published

2021-10-25

How to Cite

Al-Hazmi, N. M. (2021). Social Networks Apps and their Role in Tourism Marketing in the Kingdom of Saudi Arabia. International Journal of Interactive Mobile Technologies (iJIM), 15(20), pp. 161–170. https://doi.org/10.3991/ijim.v15i20.23743

Issue

Section

Short Papers