An Empirical Analysis of User's Continuance Intention (UCI) towards Careem Mobile Application

Malik Khlaif Gharaibeh; Natheer Khlaif Gharaibeh

doi:10.3991/ijim.v16i07.27055

Authors

Malik Khlaif Gharaibeh Faculty of Business Administration, Ajloun National University
Natheer Khlaif Gharaibeh Taibah University - College of Computer Science & Engineering at Yanbu https://orcid.org/0000-0002-6566-9704

DOI:

https://doi.org/10.3991/ijim.v16i07.27055

Keywords:

Careem application, Family confidence and women empowerment, User experience, E-word of mouth, Jordan

Abstract

This study aims at constructing a theoretical model to discover the main drivers on the user’s continuance intention (UCI) to use the Careem application in Jordan. This study also focuses on exploring new factors appropriate to the Jordanian environment that can shape people's behavior towards adopting this smart service. Partial least square was performed to test the research model using 500 valid surveys. All constructs in this study were significant and accounted for 47.1% of the variance of continuance intention to use the Careem application. Careem user experience, E-word of mouth, financial benefits, and perceived platform quality are found strongest predictors toward intention to use at level (0.001). Two predictors were at level (0.01) including perceived enjoyment and perceived innovativeness. The findings also indicate that family confidence and women empowerment are the weakest effects at level (0.05). This article provides important information for future researchers in the field of technology acceptance, and more specifically in the field of mobile phone applications in terms of adding new variables that contribute to understanding users' intention to continue using technology. Some of the implications this study provides for designers and developers of mobile applications and institutions related to transport when providing mobile application services.

Author Biographies

Malik Khlaif Gharaibeh, Faculty of Business Administration, Ajloun National University

Malik Gharaibeh is currently working as an Assistant professor at Ajloun National University, received his B.S. degree (Management Information Systems) in June 2007 from Al-Balqa Applied University, Irbid, Jordan. In August 2011, he earned his Master's Degree in Management Information Systems from AABFS (Arab Academy for Banking and Financial Science) - Amman. A Ph.D. was received in 2019 in Management Information System from Universiti Sains Malaysia (USM), Penang, Malaysia, Dr. Malik worked as an Instructor after his B.S. graduation from 2007 to 2011, and as a lecturer at some academic institutes after his Master's graduation from 2011 to 2013. after that, he was full-time to join the doctoral program at USM where he got his Ph.D. He published several 10 papers in International Journals and participated in several International Conferences. His current research interests are Technology Adoption, Mobile Applications, and Knowledge Management. Further, He is a reviewer speaker in many International Journals and Conferences,.

Natheer Khlaif Gharaibeh, Taibah University - College of Computer Science & Engineering at Yanbu

Natheer K. Gharaibeh received his B.S. degree (Computer Science) in 1999 from Yarmouk University – Irbid - Jordan. In 2002, he earned his Master's Degree in Computer Information Systems from AABFS (Arab Academy for Banking and Financial Science) - Amman. A Ph.D. was received in 2009 in Computer Information System from AABFS - Amman,

He is employed as Associate Professor at the College of Computer Science & Engineering at Yanbu - Taibah University from June 2016. He worked as Assistant Professor from September. 2013 till June, 2016. Before that he worked as Assistant Professor at Ajloun University College, Balqa Applied University. He also worked as part-time Lecturer at Jordan University of Science and Technology (JUST) and other Jordanian universities. He published many papers in International Journals and participated with several International Conferences. His current research interests are Decision Support Systems, Business Intelligence, Data warehouse, NLP, IR, Software Engineering and Knowledge Societies.

Dr. Gharaibeh in 2011 got a grant for the joint project from the DFG with Rostock Technical University - Germany. He is an editorial board member, reviewer and Keynote speaker in many International Journals and Conferences, he also has membership in many International and Technical societies