Discovering the Global Landscape of 3D Animation: A Bibliometric Analysis


  • Norbayah Mohd Suki Universiti Utara Malaysia
  • Norazah Mohd Suki Universiti Utara Malaysia
  • Mohamed Mustafa Ishak
  • Rosliza Ahmad Universiti Selangor
  • Kamal Bahrin Sudin Warnakala Studios Sdn Bhd



3D animation, Bibliometric analysis, VOSviewer, Harzing’s Publish or Perish, Scopus database


The purpose of this study is to conduct a bibliometric analysis of publications on 3D animation in the Scopus database. Microsoft Excel, VOSviewer for data visualisation, and Harzing's Publish or Perish for citation metrics and analysis were employed to conduct the bibliometric analysis. Data were analysed among a sample of 305 publications on 3D animation published between 1984 and 2021 available in the Scopus database. The bibliometric analysis reveals that the number of publications on 3D animation research has been constantly increasing since 2002. In 2020, the total number of documents published in 3D animation reached 29 articles. China was named the most active country in the field of 3D animation. A total of 888 researchers from 43 different countries and 31 different institutions published 3D animations in multiple languages, including multi-author collaboration. Computer Science and Engineering are the two disciplines that are most prominently represented in the study of 3D animation. The most active institutions that published key publications linked to 3D animation research were Universitas Diponegoro and the University of Sharjah. This research is unique and significant to contribute to advancing the body of knowledge on 3D animation to add value to the complexities of scientific narratives. Future research direction is also furnished.

Author Biographies

Norbayah Mohd Suki , Universiti Utara Malaysia

Norbayah Mohd Suki is an Associate Professor at Universiti Utara Malaysia, Kampus Kuala Lumpur. Her research interests include Creative Multimedia, Mobile Learning, Animation, HCI, Educational Technology, M-commerce, E-commerce, User Experience and Behaviour, etc. She has mentored several postgraduate students; published papers in peer-review ISI and SCOPUS indexed journals, books chapters and international conference proceedings.

Norazah Mohd Suki, Universiti Utara Malaysia

Norazah Mohd Suki is a Professor of Marketing & E-Commerce at Universiti Utara Malaysia, Kuala Lumpur Campus. She is the recipient of Malaysia’s Research Star Award 2018, Highly Commended Paper in the 2015 and the 2017 Emerald Literati Network Awards for Excellence, Winners of the Seventh Annual Awards Excellence in Research Journal, etc. She has published more than 300 papers in referred journals, book chapters, and books.

Mohamed Mustafa Ishak

Mohamed Mustafa Ishak is a Professor of Politics and International Studies at Universiti Utara Malaysia, Kuala Lumpur Campus. He is the former Vice-Chancellor of Universiti Utara Malaysia.

Rosliza Ahmad, Universiti Selangor

Rosliza Ahmad is a Lecturer in Visual Art Department at Universiti Selangor Malaysia. Her research interests include Multimedia, Animation, Graphics Design, etc.

Kamal Bahrin Sudin, Warnakala Studios Sdn Bhd

Kamal Bahrin Sudin has over 2 decades of experience in the 3D animation industry and won several international awards. He has been professionally recognized as an Autodesk Certified Instructor, a Professional Level 3D Artist of Creative Content Industry Guild of Malaysia (CCIG) and Pakar Industri Negara of Jabatan Pembangunan Kemahiran (JPK).




How to Cite

Mohd Suki , N. ., Mohd Suki, N., Ishak , M. M. ., Ahmad, R. ., & Sudin, K. B. . (2022). Discovering the Global Landscape of 3D Animation: A Bibliometric Analysis. International Journal of Interactive Mobile Technologies (iJIM), 16(09), pp. 41–54.