E-marketing by Mobile Apps for Tourism Products and Its Impact on the Performance of Travel and Tourism Organizations

Authors

  • Nabil Mohemmed Al-Hazmi Prince Sattam bin Abdulaziz University - Kingdom of Saudi Arabia

DOI:

https://doi.org/10.3991/ijim.v16i12.30515

Keywords:

Mobile Apps, E-Marketing, Tourism Services, Customer, Satisfaction, Performance

Abstract


This study seeks to study E-marketing by mobile Apps for tourism products and its impact on the performance of travel and tourism organizations in Al-Kharj Governorate. The research dealt with scientific and theoretical analysis. The descriptive method of analysis was used to conduct this study. Moreover, a special questionnaire form was distributed and was designed to the (200) study sample organizations.  The study ended up with the presence of an impact of E-Tourism Marketing at the level of services provided by tourism organizations in Al-Kharj Governorate, and provided important recommendations, the most important of which is to work on providing the infrastructure for E- Marketing by mobile apps technology to allow for the provision of the best services among tourism service providers and those who are in charged in providing them.

Cover iJIM Vol. 16 No. 12 (2022)

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Published

2022-06-21

How to Cite

Nabil Mohemmed Al-Hazmi. (2022). E-marketing by Mobile Apps for Tourism Products and Its Impact on the Performance of Travel and Tourism Organizations. International Journal of Interactive Mobile Technologies (iJIM), 16(12), pp. 145–153. https://doi.org/10.3991/ijim.v16i12.30515

Issue

Vol. 16 No. 12 (2022)

Section

Short Papers

License

Copyright (c) 2022 Nabil Mohemmed Al-Hazmi

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