Mobile Applications and Destination Branding in Spain

Carlos Alberto Scolari, José Fernández-Cavia

Abstract


The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories based on a semiotic analysis. The article evaluates and compares the apps, identifies their main traits, and proposes a taxonomy: the content-based app, the participatory app and the leisure app.

Keywords


Mobile media; mobile ecosystem; app; tourism; destination branding

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International Journal of Interactive Mobile Technologies (iJIM) – eISSN: 1865-7923
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