Mobile Applications and Destination Branding in Spain

Authors

  • Carlos Alberto Scolari Universitat Pompeu Fabra
  • José Fernández-Cavia Universitat Pompeu Fabra

DOI:

https://doi.org/10.3991/ijim.v8i2.3575

Keywords:

Mobile media, mobile ecosystem, app, tourism, destination branding

Abstract


The article sets out the findings of research carried out in 2013 on the Spanish tourism mobile applications. The research that covered 66 apps combined a quantitative description of this sector with qualitative categories based on a semiotic analysis. The article evaluates and compares the apps, identifies their main traits, and proposes a taxonomy: the content-based app, the participatory app and the leisure app.

Author Biographies

Carlos Alberto Scolari, Universitat Pompeu Fabra

UNICA Research group - Department of Communication

José Fernández-Cavia, Universitat Pompeu Fabra

UNICA Research group - Department of Communication

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Published

2014-04-05

How to Cite

Scolari, C. A., & Fernández-Cavia, J. (2014). Mobile Applications and Destination Branding in Spain. International Journal of Interactive Mobile Technologies (iJIM), 8(2), pp. 15–22. https://doi.org/10.3991/ijim.v8i2.3575

Issue

Vol. 8 No. 2 (2014)

Section

Papers