Smartphones Online Marketing: A Bibliometric and Visualized Analysis

Authors

  • Norbayah Mohd Suki Universiti Utara Malaysia, Kuala Lumpur, Malaysia https://orcid.org/0000-0003-4756-7787
  • Yee Jia En Aksesori Setia Sdn. Bhd; Universiti Utara Malaysia, Kuala Lumpur, Malaysia
  • Norazah Mohd Suki Universiti Utara Malaysia; Institute of Sustainable, Growth and Urban Development, Kuala Lumpur, Malaysia; Institute for Biodiversity and Sustainable Development, Universiti Teknologi Mara, Selangor, Malaysia https://orcid.org/0000-0002-8422-2449
  • Siti Rosmaini Mohd Hanafi Ajman University, Ajman, United Arab Emirates

DOI:

https://doi.org/10.3991/ijim.v17i08.39217

Keywords:

Bibliometric, VOSviewer, smartphone, online marketing, mobile, Internet

Abstract


Smartphones and high-speed network connections allow businesses to deliver information to customers faster and more efficiently than ever before. This study analyses the most-cited articles on smartphone online marketing. A bibliometric mapping analysis was used to search for articles related to smartphone online marketing between 2010 and 2020, retrieved from the Scopus database. The title, a number of citations, publishing year, journal, country, subject area, and authors were all recorded and evaluated. VOSviewer was used for the bibliometric study. The search yielded a total of 120 articles, with citation counts ranging from 17 to 225. All of the articles were authored in English. The United States was the region with the most articles published. The highest publication source is the Journal of Business Research. Management, accounting, and business dominated the articles. This study benefits the company and marketers with the marketing strategies used in online marketing with smartphones. In terms of marketing activities and research areas, this study suggests future research directions

 

Author Biographies

Norbayah Mohd Suki, Universiti Utara Malaysia, Kuala Lumpur, Malaysia

 

 

Yee Jia En , Aksesori Setia Sdn. Bhd; Universiti Utara Malaysia, Kuala Lumpur, Malaysia

 

 

Norazah Mohd Suki, Universiti Utara Malaysia; Institute of Sustainable, Growth and Urban Development, Kuala Lumpur, Malaysia; Institute for Biodiversity and Sustainable Development, Universiti Teknologi Mara, Selangor, Malaysia

 

 

Siti Rosmaini Mohd Hanafi, Ajman University, Ajman, United Arab Emirates

 

 

Cover iJIM Vol. 17 No. 08 (2023)

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Published

2023-04-26

How to Cite

Suki, N. M. ., Yee Jia En, Norazah Mohd Suki, & Siti Rosmaini Mohd Hanafi. (2023). Smartphones Online Marketing: A Bibliometric and Visualized Analysis. International Journal of Interactive Mobile Technologies (iJIM), 17(08), pp. 4–22. https://doi.org/10.3991/ijim.v17i08.39217

Issue

Vol. 17 No. 08 (2023)

Section

Papers

License

Copyright (c) 2023 Norbayah Mohd Suki, Yee Jia En , Norazah Mohd Suki, Siti Rosmaini Mohd Hanafi

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