Usage of Smartphone Applications: A Descriptive Study of Top 100 U.S. Retailers

Authors

  • Wanmo Koo Western Illinois University Wanmo Koo, Ph.D. Assistant Professor Department of Dietetics, Fashion Merchandising & Hospitality Knoblauch Hall 117 1 University Circle Western Illinois University Macomb, IL 61455-1390 309.298.1537 w-koo@wiu.edu

DOI:

https://doi.org/10.3991/ijim.v10i3.5827

Keywords:

Mobile applications, mobile commerce, retailing, smartphones

Abstract


The study investigated how top 100 U.S. retailers use their smartphone applications. Based on the literature, the study found five major functions of smartphone applications: content delivery, transaction, promotion, location service, and entertainment. Descriptive and frequency analyses revealed actual usage of the five functions among the top 100 U.S. retailers. Detailed implications for marketers were discussed based on the findings.

Author Biography

Wanmo Koo, Western Illinois University Wanmo Koo, Ph.D. Assistant Professor Department of Dietetics, Fashion Merchandising & Hospitality Knoblauch Hall 117 1 University Circle Western Illinois University Macomb, IL 61455-1390 309.298.1537 w-koo@wiu.edu

Assistant Professor in the Department of Dietetics, Fashion Merchandising & Hospitality

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Published

2016-07-26

How to Cite

Koo, W. (2016). Usage of Smartphone Applications: A Descriptive Study of Top 100 U.S. Retailers. International Journal of Interactive Mobile Technologies (iJIM), 10(3), pp. 54–58. https://doi.org/10.3991/ijim.v10i3.5827

Issue

Vol. 10 No. 3 (2016)

Section

Papers