Engagement Metrics and Online Course Completion: A Mobile-Centric Data-Driven Study

Authors

  • Arshi Naim London Institute of Sustainable Development, London, UK https://orcid.org/0000-0003-1325-6964
  • Hesham Magd UK Management College, Derby, UK https://orcid.org/0000-0002-6229-488X
  • Georgina Ahmad Farouqa Emirates Aviation University, Dubai, UAE
  • Shad Ahmad Khan University of Buraimi, Al-Buraimi, Sultanate of Oman

DOI:

https://doi.org/10.3991/ijim.v19i23.58599

Keywords:

Engagement Metrics, Online Course, Data Driven, Mobile Phone Usage

Abstract


It has been witnessed that post-COVID there has been a rapid expansion of online education, that has heightened the need to understand learner engagement and its influence on course completion, especially in a mobile-first digital landscape. This is a data-driven study that explores key engagement metrics such as time spent on courses, number of videos watched, quizzes taken, and quiz scores to evaluate their impact on the completion rates of online courses. The dataset has been referred from health, arts, science, and programming for over 5,000 user records. This study investigates how behavioral patterns and device types, particularly mobile phone usage, affect learner success. The study employs descriptive and comparative analytics to measure the relationships between engagement indicators and completion outcomes. Variables like course category, time spent on course, and device type are analyzed alongside performance metrics such as completion rate and quiz scores. The findings show that higher engagement through interactive content, especially video consumption and quiz participation, is significantly associated with improved completion rates. Learners accessing courses via mobile devices exhibited distinct engagement behaviors that suggest the importance of mobile-optimized learning strategies. This study is applied in a global context, and we have applied publicly available anonymized data to analyze results and offer actionable insights for educational platforms, instructional designers, and policymakers aiming to enhance learner retention and success in online learning environments.

Author Biography

Arshi Naim, London Institute of Sustainable Development, London, UK

Dr. Arshi Naim, a Top 2% Scientist (Stanford & Elsevier, 2024), is a seasoned academic with 22+ years in business management, digital marketing, and higher education. She has published 100+ Scopus-indexed papers and authored books with top publishers. With a Ph.D. in Business Management and global teaching roles, she has led accreditation efforts for 14 years at King Khalid University, KSA. Currently, she serves at professor in London Institute of Sustainable Development, UK and research supervisor in European Global Institute of Innovation and Technology, Malta, INTI University, Malaysia and Rushford Business School, Switzerland. A certified QM Master Reviewer, she holds credentials from Oxford, Harvard, and Accenture, and actively collaborates with institutions worldwide to advance academic excellence and innovation.

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Published

2025-12-05

How to Cite

Naim, A., Magd, H., Farouqa, G. A., & Khan, S. A. (2025). Engagement Metrics and Online Course Completion: A Mobile-Centric Data-Driven Study. International Journal of Interactive Mobile Technologies (iJIM), 19(23), pp. 149–160. https://doi.org/10.3991/ijim.v19i23.58599

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Section

Papers