The Impact of AI-Powered Mobile Money System on Supply Chain: Multi-Cases from SMEs in the Global South

Authors

DOI:

https://doi.org/10.3991/ijim.v20i01.59279

Keywords:

AI (Artificial Intelligence), Mobile Money System, SMEs, Supply Chain, Diffusion of Innovation, sociotechnical sub-systems, Digital Payment Ecosystem

Abstract


This study explores the effects of adopting an artificial intelligence (AI)-powered mobile money system (AI-MMS) on supply chain operations among small and medium-sized enterprises (SMEs) in the Global South. The authors developed a new version of Rogers’ Diffusion of Innovation model (DoI) that considers the geopolitical context and environmental factors, including regulatory framework, trust, risk and complexity, to help understand how AI-MMS can enhance transactional efficiency in SMEs and bridge the financial inclusion gap. Using qualitative methods, we conducted 40 semi-structured interviews with SME owners in Abuja, Lagos, Kaduna, Kano and Port Harcourt and found that AI-MMS enhanced their logistics knowledge, increased system trust and helped overcome fraud along their supply chains. We also found that new economic forces have emerged because of the successful diffusion of AI-MMS in Nigeria. Our study contributes to the emerging debate on how AI-human intelligence in mobile technologies reshapes the economy and geopolitical context in developing nations. The paper also contributes to the practices of AI-MMS and how it enhances supply chain and logistics learning for SMEs in Nigeria and other countries with a similar geopolitical context.

References

[1] Shaikh, A. A., Glavee-Geo, R., Karjaluoto, H., & Hinson, R. E. (2023). Mobile money as a driver of digital financial inclusion. Technological Forecasting and Social Change, 186, 122158. https://doi.org/10.1016/j.techfore.2022.122158

[2] Mpofu, F. Y. (2022). Industry 4.0 in financial services: Mobile money taxes, revenue mobilisation, financial inclusion, and the realisation of sustainable development goals (SDGs) in Africa. Sustainability, 14(14), 8667. https://doi.org/10.3390/su14148667

[3] Qatawneh, N., Al-Okaily, A., Al-Okaily, M., & Ur Rehman, S. (2025). Exploring the antecedent factors of continuous intention to use mobile money: insights from emerging markets. Digital Policy, Regulation and Governance, 27(2), 175-200. https://doi.org/10.1108/DPRG-04-2024-0080

[4] Fintech Magazine. (2025, February 3). Nigeria’s mobile money transactions surge to ₦71.5 trillion in 2024 despite regulatory hurdles [Bar chart]. Fintech Magazine. Retrieved from https://fintechmagazine.africa/2025/02/03/nigerias-mobile-money-transactions-surge-to-n71-5-trillion-in-2024-despite-regulatory-hurdles/

[5] David-West, O., Oni, O., & Ashiru, F. (2022). Diffusion of innovations: Mobile money utility and financial inclusion in Nigeria. Insights from agents and unbanked poor end users. Information Systems Frontiers, 24(6), 1753-1773. https://doi.org/10.1007/s10796-021-10196-8

[6] Mogaji, E., & Nguyen, N. P. (2022). The dark side of mobile money: Perspectives from an emerging economy. Technological Forecasting and Social Change, 185, 122045. https://doi.org/10.1016/j.techfore.2022.122045

[7] Ananth, V. V., Bharath, M., vaardhini, M. S., & Prabakaran, P. A. (2023). Investigating the enhancement of construction supply chain management when incorporated with artificial intelligence. Indian Scientific Journal Of Research In Engineering And Management. https://doi.org/10.55041/ijsrem27862

[8] Goswami, S. S., Mondal, S., Sarkar, S., Gupta, K. K., Sahoo, S. K., & Halder, R. (2024). Artificial Intelligence-Enabled Supply Chain Management: Unlocking New Opportunities and Challenges. Artificial Intelligence and Applications, 3(1), 110-121. https://doi.org/10.47852/bonviewAIA42021814

[9] Anwar, D., Faizanuddin, Md., Fatima, S., & Dayal, R. (2024). Transforming Supply Chain Finance with AI and IoT for Greater Inclusivity, Efficiency, and Intelligence. 3, 121. https://doi.org/10.62486/latia2025121

[10] Rajagopal, M., Nayak, K. M., Balasubramanian, K., Shaikh, I. A. K., Adhav, S., & Gupta, M. (2023, April). Application of artificial intelligence in the supply chain finance. In 2023 Eighth International Conference on Science Technology Engineering and Mathematics (ICONSTEM) (pp. 1-6). IEEE. https://doi.org/10.1109/ICONSTEM56934.2023.10142286

[11] Hamed, A., Bansal, Y., Mohamad, M., Jimenez-Aranda, A., & Gaber, T. (2025). AI Security in Contactless Payments and Education: A Review. Journal of Engineering Education Transformations, 39(is1), 20–25. https://doi.org/10.16920/jeet/2025/v39is1/25130

[12] Rogers, E. M., Singhal, A., & Quinlan, M. M. (2014). Diffusion of innovations. In An integrated approach to communication theory and research (pp. 432-448). Routledge. https://doi.org/10.4324/9780203887011

[13] Mohamad, M., Wood-Harper, T., & Ramlogan, R. (2020). Mobile financial services at the base of the pyramid: A systemic view for cross-sector governance and embedded innovation. In Sustainable business: concepts, methodologies, tools, and applications (pp. 1255-1293). IGI Global. DOI: 10.4018/978-1-5225-9615-8.ch057

[14] Pelletier, A., Khavul, S., & Estrin, S. (2020). Innovations in emerging markets: the case of mobile money. Industrial and Corporate Change, 29(2), 395-421. https://doi.org/10.1093/icc/dtz049

[15] Mohamad, M., Wood-Harper, T., & Ramlogan, R. (2015). Entry modes and the impact of mobile microfinance at the Base of the Pyramid: Scenarios of “My Village Phone” in Egypt. In Organizational Innovation and IT Governance in Emerging Economies (pp. 267-298). IGI Global Scientific Publishing. DOI: 10.4018/978-1-4666-7332-8.ch013

[16] CBN. (2015). Regulatory framework for mobile money services in Nigeria. Central Bank of Nigeria. https://www.cbn.gov.ng

[17] CBN. (2022). National Financial Inclusion Strategy (Revised). Central Bank of Nigeria. https://www.cbn.gov.ng

[18] Asongu, S. A., & Odhiambo, N. M. (2022). Mobile technology supply factors and mobile money innovation: Thresholds for complementary policies. Journal of Banking Regulation, 23(3), 288-301. https://doi.org/10.1057/s41261-021-00167-z

[19] GSMA. (2022). State of the Industry Report on Mobile Money 2022. GSM Association. https://www.gsma.com/mobilemoney/

[20] Lepoutre, J., & Oguntoye, A. (2018). The (non-) emergence of mobile money systems in Sub-Saharan Africa: A comparative multilevel perspective of Kenya and Nigeria. Technological Forecasting and Social Change, 131, 262-275. https://doi.org/10.1016/j.techfore.2017.11.010

[21] Centellegher, S., Miritello, G., Villatoro, D., Parameshwar, D., Lepri, B., & Oliver, N. (2018). Mobile money: Understanding and predicting its adoption and use in a developing economy. Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies, 2(4), 1-18. https://doi.org/10.1145/328703

[22] Khan, M. R., & Blumenstock, J. E. (2016). Machine learning across cultures: Modeling the adoption of financial services for the poor. arXiv preprint arXiv:1606.05105. https://doi.org/10.48550/arXiv.1606.05105

[23] Vijayanand, D., & Smrithy, G. S. (2025). Explainable AI-enhanced ensemble learning for financial fraud detection in mobile money transactions. Intelligent Decision Technologies, 19(1), 52-67. https://doi.org/10.1177/18724981241289751

[24] Hamed, A., Bansal, Y., Mohamad, M., Jimenez-Aranda, A., & Gaber, T. (2025). AI Security in Contactless Payments and Education: A Review. Journal of Engineering Education Transformations, 39(is1), 20–25. https://doi.org/10.16920/jeet/2025/v39is1/25130

[25] Mckinsey & Company. (2024).The Future of Mobile Money in Africa. Available at: The future of payments in Africa | McKinsey

[26] Saare, M. A., Hussain, A. B., Jasim, O. M., & Mahdi, A. A. (2020). Usability evaluation of mobile tracking applications: A systematic review. International Journal of Interactive Mobile Technologies. https://doi.org/10.3991/ijim.v14i05.13353

[27] Adeyemo, F. S., & Okoronkwo, G. (2024). Artificial intelligence and operational efficiency of deposit money banks in Lagos State, Nigeria. Technology management and the challenges of sustainable development: A Festschrift for Professor Matthew Olugbenga Ilori, 4-15. https://doi.org/10.69798/k0266526

[28] Tsolakis, N., Schumacher, R., Dora, M. et al. Artificial intelligence and blockchain implementation in supply chains: a pathway to sustainability and data monetisation?. Ann Oper Res 327, 157–210 (2023). https://doi.org/10.1007/s10479-022-04785-2

[29] Wamba, S. F., Gunasekaran, A., Dubey, R., & Ngai, E. W. T. (2022). Big data analytics and artificial intelligence in sustainable financial services: A review and research agenda. International Journal of Information Management, 63, 102456. https://doi.org/10.1016/j.ijinfomgt.2021.102456

[30] Zemlyak, S., Khromenkova, G., & Gusarova, O. (2024). Designing Smart Supply Chains Based on Digital AI Instruments and Mobile Technologies. International Journal of Interactive Mobile Technologies, 18(23). DOI: 10.3991/ijim.v18i23.51219

[31] Singh, N., Jain, N., & Jain, S. (2025). AI and IoT in digital payments: Enhancing security and efficiency with smart devices and intelligent fraud detection. International Research Journal of Modernization in Engineering Technology and Science, 6(12), 982-991. DOI: https://www.doi.org/10.56726/IRJMETS69230

[32] Dodda, A. (2023). AI Governance and Security in Fintech: Ensuring Trust in Generative and Agentic AI Systems. American Advanced Journal for Emerging Disciplinaries (AAJED) ISSN: 3067-4190, 1(1). https://aajed.com/index.php/aajed/article/view/6

[33] Ali, F., Pervaiz, M. B., Kaleem, S., Amin, F., Khaliq, A. Y., & Jadoon, A. K. (2025). FinTech-Driven Supply Chain Finance Solutions: Enhancing Liquidity Access, Cash Flow Stability, and Credit Risk Mitigation in Globalized Value Networks. ACADEMIA International Journal for Social Sciences, 4(1), 1045-1063. https://doi.org/10.63056/ACAD.004.01.0154

[34] Ajao, O. M., Adebayo, R. O., & Olabode, O. A. (2023). Fintech adoption and SME performance in Nigeria: The moderating role of regulatory policies. Journal of African Business, 24(1), 45–67. https://doi.org/10.1080/15228916.2022.2089657

[35] Bakare-Fatungase, O. D., & Okuonghae, N. (2025). Information Disorder Ecosystem: The Place of Information Professionals. Fake News and Information Disorder in the Era of Advance Information Technology, 27. https://doi.org/10.1515/9783111176345-002

[36] Mohamad, M., Chowdhury, D., Ahmad, A., Jyawali, H., & Khan, A. (2025). The Diffusion of Predictive Analytics for Innovative Interactive Marketing Strategy in International E-Fashion Commerce. Indian Journal of Marketing, 30-52. https://doi.org/10.17010/ijom/2025/v55/i10/175612

[37] Mohamad, M., Balikel, A., Russell, C., Chowdhury, D., & Mahmoud, S. (2025). Artificial intelligence for business model innovation in digital sustainability companies: Multiple cases from the Netherlands. World Journal of Entrepreneurship, Management and Sustainable Development, 22(1-2). Available at: https://wasdlibrary.org/publications/journals/wjemsd/v22-n1-2-2026/

[38] Creswell, J. W., & Poth, C. N. (2023). Qualitative inquiry and research design: Choosing among five approaches (5th ed.). SAGE Publications.

[39] Walsham, G. (2012). Are we making a better world with ICTs? Reflections on a future agenda for the IS field. Journal of Information Technology, 27(2), 87–93. https://doi.org/10.1057/jit.2012.4

[40] King, N. (2012). Doing template analysis. In G. Symon & C. Cassell (Eds.), Qualitative organizational research: Core methods and current challenges (pp. 426–450). SAGE Publications.

[42] Mohamad, M., & Wood-Harper, T. A. (2013, July). Using the base of the pyramid strategy as lens for cross-sector collaboration in financial inclusion: case of e-masary for mobile financial services. In Proceedings of the 8th International Conference of Critical Management Studies.

[43] Reynolds, T. W., Biscaye, P. E., Leigh Anderson, C., O’Brien-Carelli, C., & Keel, J. (2023). Exploring the gender gap in mobile money awareness and use: evidence from eight low and middle income countries. Information Technology for Development, 29(2-3), 228-255. https://doi.org/10.1080/02681102.2022.2073579

[44] Torti, I. ., Mohamad, M. ., Chowdhury, D. ., & Naim, A. . (2025). Artificial Intelligence in Hospital Procurement: Advancing supply chain resilience and efficiency in Singapore: - Confab 360 Degree Annual Conference in Dubai, 2025. Asia Pacific Journal of Health Management, 20(2). https://doi.org/10.24083/apjhm.v20i2.4815

Downloads

Published

2026-01-16

How to Cite

Mohamad, M., Nii Laryeafio , M., Koroye, E., Nyame , D., Ayertey , S., & Emini , A. (2026). The Impact of AI-Powered Mobile Money System on Supply Chain: Multi-Cases from SMEs in the Global South. International Journal of Interactive Mobile Technologies (iJIM), 20(01), pp. 105–121. https://doi.org/10.3991/ijim.v20i01.59279

Issue

Section

Papers