What Factors Influence Users to Install a Photography-Category Application to Their Android Smartphone
DOI:
https://doi.org/10.3991/ijim.v13i02.6726Keywords:
Google Play store, installation decision, photography applications, structural equation modelingAbstract
Availability of the various kinds of Android applications provide the users to get any mobile application that can support their daily activities, whether it supports the work or other needs. Too many applications available often confuse the user to make a decision which application they have to install to their smartphone. This study analyzes the factors that may influence users to make a decision whether or not installing a particular application from photography-category in Play store. The result obtained that users decide to install significantly affected by internal factors (user’s internet quota, user’s smartphone specification) and also significantly affected by an external factor (rating, review, advertisement and friend’s recommendation).
Downloads
Published
How to Cite
Issue
Section
License
The submitting author warrants that the submission is original and that she/he is the author of the submission together with the named co-authors; to the extend the submission incorporates text passages, figures, data or other material from the work of others, the submitting author has obtained any necessary permission.
Articles in this journal are published under the Creative Commons Attribution Licence (CC-BY What does this mean?). This is to get more legal certainty about what readers can do with published articles, and thus a wider dissemination and archiving, which in turn makes publishing with this journal more valuable for you, the authors.
By submitting an article the author grants to this journal the non-exclusive right to publish it. The author retains the copyright and the publishing rights for his article without any restrictions.
This journal has been awarded the SPARC Europe Seal for Open Access Journals (What's this?)