The Effect of Privacy Concerns on Smartphone App Purchase in Malaysia: Extending the Theory of Planned Behavior

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DOI:

https://doi.org/10.3991/ijim.v11i5.6961

Keywords:

privacy concerns, purchase intention, theory of planned behavior

Abstract


The rise of m-commerce has brought the intention to the privacy concerns among mobile users, and studies showed that it is an important factor that affects attitude and intention to purchase smartphone apps. The objective of this paper is to investigate the issue of privacy concerns on the attitude and purchasing intention among Malaysian smartphone users. This paper employed the Theory of Planned Behavior (TPB) to investigate the role of privacy concerns in influencing the decision making process. The paper provides significant insights on the issue of privacy concerns in the usage of smartphones which can help developers such as Google and Apple to improve their apps stores to provide better protection for users’ privacy and security in Malaysia.

Author Biography

Zakariya Belkhamza, Universiti Malaysia Sabah

Zakariya Belkhamza is a senior lecturer in management information systems at the Faculty of Business, Economics and Accountancy, Universiti Malaysia Sabah, where he teaches management information systems subjects at both undergraduate and postgraduate level. His research interests include IT management, IS implementation and evaluation. He authored and edited two books in the field of Management Information systems.

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Published

2017-07-24

How to Cite

Belkhamza, Z., & Niasin, M. A. F. (2017). The Effect of Privacy Concerns on Smartphone App Purchase in Malaysia: Extending the Theory of Planned Behavior. International Journal of Interactive Mobile Technologies (iJIM), 11(5), pp. 178–194. https://doi.org/10.3991/ijim.v11i5.6961

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Papers