Experience of Ubiquitous Computing Technology Driven Mobile Commerce in Africa: Impact of Usability, Privacy, Trust, and Reputation Concern

Authors

  • Sunday Adewale Olaleye University of Oulu https://orcid.org/0000-0002-0266-3989
  • Solomon Sunday Oyelere University of Eastern Finland
  • Ismaila Temitayo Sanusi University of Eastern Finland
  • Joseph Friday Agbo University of Eastern Finland

DOI:

https://doi.org/10.3991/ijim.v12i3.7905

Keywords:

Ubiquitous commerce, Ubiquitous computing, Mobile commerce, Technology, User experience

Abstract


The concept of ubiquitous computing allows the seamless: anywhere, anytime, anyone interaction of computing devices and technology. Ubiquitous commerce simply known as u-commerce is an evolution of commerce based on recent innovations and advancement in computing technology. The aim of this study is to understand the impact of ubiquitous computing technologies on users, with a special focus on ubiquitous commerce. The study used the quantitative method and targeted the mobile device users for online shopping in Nigeria with convenience sampling technique. The data collected was analyzed using SmartPLS 2.0 with partial least square structural equation modelling. The study results confirmed the significant role of trust as a mediator between the reputation and u-commerce user’s experience, and usability and privacy directly predict the ubiquitous commerce user’s experience.  The study advances with managerial implications and finally pinpoint the limitations and propose future studies.

Author Biographies

Sunday Adewale Olaleye, University of Oulu

Sunday Adewale Olaleye had a Master of Science in Information Systems from the Abo Akademi University, Turku, Finland. Currently doing his doctoral studies at the Department of Marketing, Oulu Business School, Finland. He has presented papers in conferences and published in academic journals. His research interests are Emerging Mobile Technologies, Electronic and Mobile Commerce and Mobile Apps.

Solomon Sunday Oyelere, University of Eastern Finland

Solomon Sunday Oyelere holds an early stage researcher position and PhD candidate at University of Eastern Finland. His research interests are in the fields of mobile learning for computer programming, computer science education and mobile robots. He has several years of experience as a Lecturer in Computer Science at Modibbo Adamawa University of Technology, Yola-Nigeria and Dorben Polytechnic Abuja-Nigeria. 

Ismaila Temitayo Sanusi, University of Eastern Finland

Ismaila Temitayo Sanusi is a doctoral student  at the Philosophical Faculty, University of Eastern Finland. His research interest are in Mobile Technologies, ICT in Education, Entrepreneurship and TVET. He has presented papers in conferences and published in academic journals.

Joseph Friday Agbo, University of Eastern Finland

Joseph F. Agbo holds a Bachelor of Science Degree in Computer Science from the University of Jos and recently completed his Master of Science Degree from the University of Ilorin, both in Nigeria. Agbo is currently seeking for a Doctoral studies position at the University of Eastern Finland, Joensuu, Finland. He has attended and presented papers in conferences and have also published academic papers in journals. His research interests are Mobile Learning Technologies, Smart City and Smart Learning Environment.

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Published

2018-07-20

How to Cite

Olaleye, S. A., Oyelere, S. S., Sanusi, I. T., & Agbo, J. F. (2018). Experience of Ubiquitous Computing Technology Driven Mobile Commerce in Africa: Impact of Usability, Privacy, Trust, and Reputation Concern. International Journal of Interactive Mobile Technologies (iJIM), 12(3), pp. 4–20. https://doi.org/10.3991/ijim.v12i3.7905

Issue

Vol. 12 No. 3 (2018)

Section

Papers