The Barcelona Mobile Cluster: Actors, Contents and Trends

Carlos Alberto Scolari, Héctor Navarro Güere, Irene García, Hugo Pardo Kuklinski, Jaume Soriano


Communication mediated by mobile devices is one of the most dynamic sectors of the global economy and is transforming different aspects of our lives, including our ways of relating and our cultural production, distribution and consumption models. Media studies should not ignore these transformations. This paper presents the results of a study carried out during 2008 to determine the actors, contents produced and trends of the mobile communication companies in Barcelona. The study outlines an initial map of the situation, proposes a series of analysis categories and lays the foundations for more specific future studies on mCommunication.


mCommunication; mobile communication; mobile marketing; mobile gaming; Barcelona

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International Journal of Interactive Mobile Technologies (iJIM) – eISSN: 1865-7923
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