The Perception of Emojis for Analyzing App Feedback

Simon André Scherr, Svenja Polst, Lisa Müller, Konstantin Holl, Frank Elberzhager


When analyzing textual user feedback, the challenge today is that automation is only possible in a non-satisfactory way due to the limitations of understanding natural language. However, manual evaluation is not possible for products with a large amount of user feedback, as this is neither efficient nor effective. Internet texts are full of emojis. Emojis tell how a user feels about certain aspects of a product. We conducted a survey on the perception of emojis and used the results from 107 participants. The core result is that people perceive emojis in a very homogenous way regarding their sentiments and the emotions they represent This means that emojis give us a tool for analyzing the users’ perspectives on a product by looking at the emojis contained in their feedback. 


Emoji; Mobile; User Feedback; Emotion; Crowd Requirements Engineering; Survey; Perception;

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International Journal of Interactive Mobile Technologies (iJIM) – eISSN: 1865-7923
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