The Effect of Mobile Banking Application on Customer Interaction in the Jordanian Banking Industry

Authors

  • Khaled Aldiabat Department of Management Information System, College of Business Administration, Ajloun National University
  • Anwar Al-Gasaymeh Banking and Finance Department, School of Business, Applied Science private University
  • Ameer Sardar K.Rashid Department of Marketing Management, College of Administration and Economics, University of Sulaimani

DOI:

https://doi.org/10.3991/ijim.v13i02.9262

Keywords:

Mobile banking, Reliability, Quality of service, Credibility and security, Customers interaction, Ease of use

Abstract


Banks have changed from paper-based banking solutions provider to the latest of the technologies like mobile banking. Adoption of mobile-banking has received more attention in recent years, because there are more phones than computers in the market. But, like in any emerging technology, there exist barriers to the adoption of mobile banking services. This study will attempt to technically address these largely unfounded factors while helping to lay a roadmap for proper implementation of mobile banking technology in the Jordanian banking industry. The study found that Supportive Access factor of mobile banking is associated with the user satisfaction related to mobile banking. 

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Published

2019-02-22

How to Cite

Aldiabat, K., Al-Gasaymeh, A., & K.Rashid, A. S. (2019). The Effect of Mobile Banking Application on Customer Interaction in the Jordanian Banking Industry. International Journal of Interactive Mobile Technologies (iJIM), 13(02), pp. 37–49. https://doi.org/10.3991/ijim.v13i02.9262

Issue

Vol. 13 No. 02 (2019)

Section

Papers