World Cup 2014 ? Professional Training Program for Brazilian Hotels

Silvone Alves Assis, Gerson Henrique Pfitscher, Humberto Abdalla

Abstract


This paper presents an experience of implementing a professional training program for the Brazilian hospitality industry in the 12 cities that will be the headquarters of the World Cup in 2014. This project was developed in the context of the program ?Welcoming Cup

Keywords


Blended learning, Professional qualification, Tourism qualification program, World Cup 2014

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International Journal of Advanced Corporate Learning (iJAC) – ISSN: 1867-5565
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