Enhancing Communication Between Sonographers and Patients in Diverse Cultural Settings via Digital Human Role-Playing

Authors

  • Fernando Salvetti LKN-Logosnet (Switzerland); LUISS Business School, Rome (Italy); University of Milan Bicocca (Italy) https://orcid.org/0009-0009-5197-305X
  • Linda Zanin Montgomery College
  • Barbara Bertagni Logosnet
  • Ianna Contardo Logosnet

DOI:

https://doi.org/10.3991/ijac.v17i2.45433

Keywords:

Sonographer-Patient Interviews, Cultural Intelligence, Diversity & Inclu-sion, Digital Humans

Abstract


Effective communication skills are essential for sonographers to build trust, to explain examination procedures to the patient in non-technical terms, to alleviate anxiety and gain patient consent and collaboration, and to provide information at a pace suitable for the patient. In order to communicate effectively, the sonographer needs to be able to communicate empathetically, adjusting their communication style to meet the needs of different audiences. This is particularly challenging when working with a diverse and multicultural group of patients where the risk of misinterpretation is higher. Students are provided with the opportunity to practice dialogues with virtual patients that are able to interact as real human beings, communicating concerns, emotions, and moods both at a verbal and non-verbal level. Coaching through digital humans accelerates learning from experience without the risks associated with learning in the field.

Author Biography

Fernando Salvetti, LKN-Logosnet (Switzerland); LUISS Business School, Rome (Italy); University of Milan Bicocca (Italy)

Founder and managing partner at LKN-Logosnet; Prof. at LUISS Business School, EMBAs; Prof. at Milan Bicocca University, MACSIS

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Published

2024-04-23

How to Cite

Salvetti, F., Zanin, L., Bertagni, B., & Contardo, I. (2024). Enhancing Communication Between Sonographers and Patients in Diverse Cultural Settings via Digital Human Role-Playing. International Journal of Advanced Corporate Learning (iJAC), 17(2), pp. 107–112. https://doi.org/10.3991/ijac.v17i2.45433

Issue

Section

TLIC Papers