The Digital Game for Curriculum Public Relations (PR) and Learning Using Unity3D

Authors

  • Supattra Puttinaovarat Faculty of Science and Industrial Technology, Prince of Songkla University, Surat Thani Campus, Thailand https://orcid.org/0000-0001-8597-3538
  • Siwipa Pruitikanee Prince of Songkla University, Surat Thani, Thailand
  • Jinda Kongcharoen Prince of Songkla University, Surat Thani, Thailand
  • Aekarat Saeliw Prince of Songkla University, Surat Thani, Thailand
  • Ponkrint Inthong Prince of Songkla University, Surat Thani, Thailand
  • Nanthachot Thippayamongkol Prince of Songkla University, Surat Thani, Thailand

DOI:

https://doi.org/10.3991/ijim.v17i14.40225

Keywords:

Digital game, Unity3D, Public relations

Abstract


In the age of digital disruption, universities and educational institutions all over the world provide many bachelor’s, postgraduate, and non-degree curriculums. Information is mostly presented in different forms, i.e., PR on websites, mobile applications, or social media; including field PR at different sites, e.g., department stores and schools. However, the limitations and the problems are that presented information fails to attract or motivate perception, interest, and participation of the target groups. Also, traditional PR requires resources in terms of persons, time, and a large amount of expenditures. Thus, this research aimed to present the development of a game to present information for PR of bachelor’s curriculums using Unity3D, which could reduce the limitation of presentation or PR in the traditional forms. It could also save PR budget and could be done anywhere and anytime.

Cover iJIM – Vol 17, No 14, 2023

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Published

2023-08-01

How to Cite

Puttinaovarat, S., Pruitikanee, S., Kongcharoen, J., Saeliw, A., Inthong, P. ., & Thippayamongkol , N. . (2023). The Digital Game for Curriculum Public Relations (PR) and Learning Using Unity3D. International Journal of Interactive Mobile Technologies (iJIM), 17(14), pp. 81–100. https://doi.org/10.3991/ijim.v17i14.40225

Issue

Vol. 17 No. 14 (2023)

Section

Papers

License

Copyright (c) 2023 Assoc.Prof.Dr. Supattra Puttinaovarat, Siwipa Pruitikane, Asst.Prof.Dr.Jinda Kongcharoen, Aekarat Saeliw, Ponkrint Inthong, Nanthchot Thippayamongkol

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