Tourism Advertising Using Specialized Mobile Applications and Its Impact on Increasing the Demand for the Services of Tourism Organizations

Authors

  • Nabil Mohemmed AL-Hazmi , College of Business Administration, Prince Sattam Bin Abdulaziz University, Kingdom of Saudi Arabia

DOI:

https://doi.org/10.3991/ijim.v17i16.42689

Keywords:

Mobile Apps, Tourism, Advertisement, Demand, Services

Abstract


This study aims to explore tourism advertising using specialized mobile applications and its impact on increasing tourism demand for the services of tourism organizations in Al-Kharj Governorate, the Kingdom of Saudi Arabia. In order to do so, the descriptive-analytical approach, which is consistent with the nature of the study, was used with a questionnaire form distributed to the targeted study sample of 150 forms. Different statistical methods have been used to test the study’s hypothesis. The study reached a wide range of results, the most important of which is the existence of an impact of tourism advertising by using specialized mobile applications on increasing demand for the services of travel and tourism organizations in Al-Kharj Governorate. Furthermore, a series of recommendations were provided, the most important of which is the need to catch up with technology and recent developments in the field of tourism advertising.

Cover iJIM – Vol 17, No 16, 2023

Downloads

Published

2023-08-21

How to Cite

Nabil Mohemmed AL-Hazmi. (2023). Tourism Advertising Using Specialized Mobile Applications and Its Impact on Increasing the Demand for the Services of Tourism Organizations. International Journal of Interactive Mobile Technologies (iJIM), 17(16), pp. 61–69. https://doi.org/10.3991/ijim.v17i16.42689

Issue

Vol. 17 No. 16 (2023)

Section

Papers

License

Copyright (c) 2023 Nabil Mohemmed AL-Hazmi

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

The submitting author warrants that the submission is original and that she/he is the author of the submission together with the named co-authors; to the extend the submission incorporates text passages, figures, data or other material from the work of others, the submitting author has obtained any necessary permission.
Articles in this journal are published under the Creative Commons Attribution Licence (CC-BY What does this mean?). This is to get more legal certainty about what readers can do with published articles, and thus a wider dissemination and archiving, which in turn makes publishing with this journal more valuable for you, the authors.
By submitting an article the author grants to this journal the non-exclusive right to publish it. The author retains the copyright and the publishing rights for his article without any restrictions.
This journal has been awarded the SPARC Europe Seal for Open Access Journals (What's this?)