Strategy and Practice for Improving Supply Chain Management through Mobile Interaction Technology

Abstract

With the rapid development of the global economy and the continuous advancement of information technology, supply chain management is facing increasingly complex challenges. Traditional supply chain management methods often struggle to meet rapidly changing market demands and efficient material allocation needs, and there is an urgent need for new technological means to enhance their flexibility and response speed. Mobile interactive technology, with its ability to transmit information across time and space, has gradually become an important innovative tool in the field of supply chain management. By introducing mobile interaction technology, various links in the supply chain can achieve more immediate and efficient communication and collaboration, thereby promoting the optimization and improvement of the entire supply chain. Although many studies have explored the application of mobile technology in the supply chain, most of them focus on the analysis of single links or specific cases, lacking a systematic and comprehensive perspective. In response to this research gap, after systematically analyzing the multidimensional impact of mobile interaction technology on supply chain management, corresponding strategy and practical framework were proposed in this study. The research content of this study mainly includes four aspects: a) the analysis of the impact of supply chain materials; b) the analysis of the impact of mobile interaction on improving supply chain management; c) the analysis of the sustained impact scope of mobile interaction in supply chain collaboration activities; d) the adjustment strategy for the priority of supply chain collaboration activities. This study not only provides a new perspective for supply chain management theory but also provides specific guidance and decision support for the application of technology in enterprise practice, which has high academic value and practical significance.