Harnessing Interactive Mobile Learning: The Impact of Instagram Reels on German Vocabulary Acquisition
DOI:
https://doi.org/10.3991/ijim.v19i20.55087Keywords:
Instagram Reels, vocabulary acquisition, German as a foreign languageAbstract
This study investigates the efficacy of Instagram Reels in supporting vocabulary acquisition by German as a Foreign Language (GFL) students. A mixed-method research design was adopted, utilising quantitative and qualitative measures. A questionnaire was used to examine the use of Instagram Reels by 140 university GFL learners; all were attending courses in GFL at the University of Jordan. Of these, 60 sophomore-level (30 in the control group and 30 in the experimental group) students were recruited to participate in an empirical study to gauge the effect of Instagram-based instruction on German vocabulary acquisition. Pre- and post-tests were administered to measure vocabulary acquisition and use in context. The questionnaire results highlighted that Instagram is a popular tool among GFL learners and that the primary learning goals were academic purposes and personal interests. Participants preferred content focusing on daily language use rather than grammar or cultural aspects. Instagram Reels received positive feedback for improving language skills. The empirical results indicated that the experimental group outperformed the control group; they showed significant improvement in the ability to acquire vocabulary, with adjusted post-test mean scores greater for the experimental group. The study brings to the fore some pedagogical possibilities based on integrating widely used social media tools, in this case, Instagram, while teaching foreign languages. It calls, therefore, for educators to consider a more novel pedagogical approach, creating a more active and interactive environment for learning foreign languages. The study underlines that teaching practices need modification with regard to the changing times and prevailing digital practices that the learners of today’s world have become accustomed to.
References
[1] Otto, S. E. K., “From past to present: A hundred years of technology for L2 learning.”, In C. A. Chapelle & S. Sauro (Eds.), The handbook of technology and second language teaching and learning, pp. 10–25, 2017. John Wiley & Sons.
[2] Mondahl, M., & Razmerita, L., “Social media, collaboration and social learning: A case-study of foreign language learning.”, The Electronic Journal of e-Learning, vol. 12, no. 4, pp. 339-352, 2014.
[3] Gonulal, T., “The use of Instagram as a mobile-assisted language learning tool.”, Contemporary Educational Technology, vol. 10, no. 3, pp. 309–323, 2019. https://doi.org/10.30935/cet.590108
[4] Mitchell, K., “A social tool: Why and how ESOL students use Facebook.” Calico Journal, vol. 29, no. 3, pp. 471-493, 2012.
[5] Taskiran, A. Gumusoglu, E. K., & Aydin, B., “Fostering foreign language learning with Twitter: Reflections from English Learners.” Turkish Online Journal of Distance Education, vol. 19, no. 1, pp. 100-116, 2018. https://doi.org/10.17718/tojde.382734
[6] Sun & Fu, “The Role of Mobile Education Technology in Promoting Personalized Learning in Higher Education.”, International Journal of Interactive Mobile Technologies, (iJIM), vol.19, no. 4, pp. 93-107, 2025. https://doi.org/10.3991/ijim.v19i04.54217
[7] Wagner, K., “Using Instagram for language learning.” Second Language Research & Practice, vol. 2, no. 1, pp. 154-164, 2021. http://hdl.handle.net/10125/69864
[8] Erarslan, A., “Instagram as an education platform for EFL learners.”, The Turkish Online Journal of Educational Technology, vol. 18, no. 3, pp. 54-62, 2019.
[9] Agustin, R. W., & Ayu, M., “The impact of using Instagram for increasing vocabulary and listening skill.”, Journal of English Language Teaching and Learning, vol. 2, no. 1, pp. 1-7, 2021. https://doi.org/10.33365/jeltl.v2i1.767
[10] Karakose, T., Tülübaş, T., & Papadakis, S., “Revealing the intellectual structure and evolution of digital addiction research: An integrated bibliometric and science mapping approach”. International Journal of Environmental Research and Public Health, vol. 19, no. 22, p. 14883, 2022.
[11] Tülübaş, T., Karakose, T., & Papadakis, S., “A holistic investigation of the relationship between digital addiction and academic achievement among students”. European Journal of Investigation in Health, Psychology and Education, vol. 13, no. 10, pp. 2006-2034, 2023.
[12] Paivio, A., “Mental representations: A dual coding approach.”, Oxford University Press, 1986.
[13] Ebadi, S., Zandi, M., & Ajabshir, Z. F., “The effect of language learning engagement on L2 motivation over Instagram.”, Acta Psychologica, vol. 250, 2024. https://doi.org/10.1016/j.actpsy.2024.104512
[14] Gomes Junior, R. C., “Instanarratives: Stories of foreign language learning on Instagram.”, System, vol. 94, p. 102330, 2020. https://doi.org/10.1016/j.system.2020.102330
[15] Rayyan, M., Abusalim, N., Alshanmy, S., Abu Awwad, F., & Alghazo, S., “Enhancing Academic Performance through Blended Learning: A Study on the Relationship between Self-Efficacy and Student Success.” International Journal of Interactive Mobile Technologies, vol. 18, no. 19, pp. 52-67, 2024. https://doi.org/10.3991/ijim.v18i19.49835
[16] Rayyan, M., Abusalim, N., Alshanmy, S., Alghazo, S., & Rababah, G., “Virtual Versus Reality: A Look into the Effects of Discussion Platforms on Speaking Course Achievements in Gather.town.” Electronic Journal of E-Learning, vol. 22, no. 3, pp. 63-73, 2024. https://doi.org/10.34190/ejel.21.6.3276
[17] Salehudin, M., Hamid, A., Zakaria, Z., Rorimpandey, W. H., & Yunus, M., “Instagram User Experience in Learning Graphic Design”. International Journal of Interactive Mobile Technologies (iJIM), vol. 14, no. 11, pp. 183–199, 2020. https://doi.org/10.3991/ijim.v14i11.13453
[18] Berti, M., “Instagram in the foreign language classroom: Considerations and limitations.”, Journal of Second Language Acquisition and Teaching, vol. 26, pp. 5-14, 2020. https://doi.org/10.2458/jslat.2167
[19] Lee, Y.-J., “Language learning affordances of Instagram and TikTok.”, Innovation in Language Learning and Teaching, vol. 17, no. 2, pp. 408-423, 2023. https://doi.org/10.1080/17501229.2022.2051517
[20] Vygotsky, L. S., “Mind in society: The development of higher psychological processes.”, Harvard University Press, 1978.
[21] Al-Ali, S., “Embracing the selfie craze: Exploring the possible use of Instagram as a language mLearning tool”. Issues and Trends in Educational Technology, vol. 2, no. 2, 2014.
[22] Nation, I. S. P., “Learning vocabulary in another language.”, Cambridge University Press, 2001.
[23] Krashen, S. D., “Principles and practice in second language acquisition.”, Pergamon Press, 1982.
[24] Hsieh, Hsiu-Ching Laura, and Yi Zhen Liao. "Preliminary Exploration of User Experience in the Learning-Through-Play Language Learning App Duolingo." In International Conference on Human-Computer Interaction, pp. 21-30, Cham: Springer Nature Switzerland, 2024.
[25] Van Pham and Huong Thi Pham. "Developing the habit of learning English using Duolingo application." In Proceedings of the 6th International Conference on Digital Technology in Education, pp. 131-136. 2022.
[26] Sendurur, Emine, Esra Efendioglu, Neslihan Yondemir Çaliskan, Nomin Boldbaatar, Emine Kandin, and Sevinç Namazli. "The m-learning experience of language learners in informal settings." International Association for Development of the Information Society, 2017.
[27] Gajda, Katarzyna. "Aplikacje mobilne w akademickiej dydaktyce językowej na przykładzie wykorzystania platformy Duolingo w nauczaniu języka rosyjskiego: Mobile applications in academic language education using the example of the Duolingo platform in teaching Russian" Neofilolog, vol. 62, no. 1, pp.312-332, 2024.
[28] Timmi, Mohamed, Loubna Laaouina, Adil Jeghal, Said El Garouani, and Ali Yahyaouy. "Comparative evaluation of YouTube, Facebook, TikTok, and Instagram as online learning resources." In 2024 International Conference on Intelligent Systems and Computer Vision (ISCV), pp. 1-6, 2024.
[29] New London Group., “A pedagogy of multiliteracies: Designing social futures.” Harvard Educational Review, vol. 66, no. 1, pp. 60–92, 1996.
[30] Abusalim, N., Rayyan, M., Alshanmy, S., Alghazo, S., & Rababah, G., “Digital versus classroom discussions: Motivation and self-efficacy outcomes in speaking courses via Gather.town.” Journal of Applied Learning and Teaching, vol. 7, no. 1, pp. 149-161, 2024. https://doi.org/10.37074/jalt.2024.7.1.24
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Nadia Naqrash, Sharif Alghazo, Renad Al-Momani, Mohammad Rayyan

This work is licensed under a Creative Commons Attribution 4.0 International License.

