The Driving Effect of Interactive Mobile Technology on Digital Economy Based on PLS-SEM

Abstract

This paper studies the driving effect of mobile technologies for human-computer interaction on the digital economy, taking interactive mobile technologies as exogenous variables and the user scale, innovation capability, and industrial development of the digital economy as endogenous variables. Using panel data of interactive mobile technologies and the digital economy from 120 monthly periods in China between 2014 and 2023 as the data source, an empirical analysis is conducted by constructing a partial least squares structural equation modeling (PLS-SEM). The research findings show that interactive mobile technologies have a significant positive impact on the user scale and innovation capability of the digital economy, while interactive mobile technologies have no significant direct driving effect on industrial development, which needs to be indirectly influenced through innovation capability and user scale. Therefore, the research conclusion of this paper holds that to promote the industrial development of the digital economy, it is necessary to expand the user scale through interactive mobile technologies and enhance the innovation capability through patent transformation, scientific and technological investment, etc.