Reshaping the Museum of Zoology in Rome by Visual Storytelling and Interactive Iconography

Authors

  • Fernando Salvetti Centro Studi Logos, e-REAL Labs, Turin, Italy; Logosnet, e-REAL Labs, Lugano, Switzerland and Houston, TX, USA
  • Giuseppe Amoruso Politecnico di Milano, Design School, Milan, Italy; INTBAU Italia, Bologna, Italy
  • Sara Conte Polytechnic School of Milan (Italy)
  • Silvia Battisti Centro Studi Logos, e-REAL Labs, Turin, Italy; Logosnet, e-REAL Labs, Lugano, Switzerland and Houston, TX, USA; Università Cattolica del Sacro Cuore, Rome, Italy
  • Barbara Bertagni Centro Studi Logos, e-REAL Labs, Turin, Italy; Logosnet, e-REAL Labs, Lugano, Switzerland and Houston, TX, USA

DOI:

https://doi.org/10.3991/ijac.v16i2.35745

Keywords:

Visual Storytelling, Interactive Iconography, Digitized Experience

Abstract


This article summarizes the concept of a new immersive and interactive setting for the Zoology Museum in Rome, Italy. The concept, co-designed with all the museum’s curators, is aimed at enhancing the experiential involvement of the visitors by visual storytelling and interactive iconography. Thanks to immersive and interactive technologies designed by Centro Studi Logos, developed by Logosnet and known as e-REALâ and MirrorMeä, zoological findings and memoirs come to life and interact directly with the visitors in order to deepen their understanding, visualize stories and live experiences, and interact with the founder of the Museum (Mr. Arrigoni degli Oddi) who is now a virtualized avatar, or digital human, able to talk with the visitors. All the interactions are powered through simple hand gestures and, in a few cases, vocal inputs that transform into recognized commands from multimedia systems.

Author Biographies

Fernando Salvetti, Centro Studi Logos, e-REAL Labs, Turin, Italy; Logosnet, e-REAL Labs, Lugano, Switzerland and Houston, TX, USA

Fernando Salvetti is the founder and Managing Partner of Logosnet (Turin, Italy, Lugano, Switzerland, Houston, Texas, US) and e-REAL (Turin, Italy, Lugano, Switzerland and New York, US).

Giuseppe Amoruso, Politecnico di Milano, Design School, Milan, Italy; INTBAU Italia, Bologna, Italy

Giuseppe Amoruso is Professor at the Polytechnic School of Milan (Italy) and is the founder and Managing Partner of Intbau Italy.

Sara Conte, Polytechnic School of Milan (Italy)

Sara Conte is Professor at the Polytechnic School of Milan (Italy) and is with Intbau Italy.

Silvia Battisti, Centro Studi Logos, e-REAL Labs, Turin, Italy; Logosnet, e-REAL Labs, Lugano, Switzerland and Houston, TX, USA; Università Cattolica del Sacro Cuore, Rome, Italy

Silvia Battisti is Professor at the Catholic University of Rome (Italy) and is with Logosnet (Turin, Italy, Lugano, Switzerland, Houston, Texas, US) and e-REAL (Turin, Italy, Lugano, Switzerland and New York, US).

Barbara Bertagni, Centro Studi Logos, e-REAL Labs, Turin, Italy; Logosnet, e-REAL Labs, Lugano, Switzerland and Houston, TX, USA

Barbara Bertagni is the Founder and Managing Partner of Logosnet (Turin, Italy, Lugano, Switzerland, Houston, Texas, US) and e-REAL (Turin, Italy, Lugano, Switzerland and New York, US).

Cover iJAC Vol. 16 No. 2 (2023)

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Published

2023-05-02

How to Cite

Salvetti, F., Amoruso, G., Conte, S., Battisti, S., & Bertagni, B. (2023). Reshaping the Museum of Zoology in Rome by Visual Storytelling and Interactive Iconography . International Journal of Advanced Corporate Learning (iJAC), 16(2), pp. 81–92. https://doi.org/10.3991/ijac.v16i2.35745

Issue

Vol. 16 No. 2 (2023)

Section

TLIC Papers

License

Copyright (c) 2023 Fernando Salvetti

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.